Perception and Reputation Affect Hiring and Retention of Tech Professionals
Today’s businesses must pay attention to their employer brand to attract top tech talent. Tech professionals increasingly emphasize potential employers’ values, culture, and purpose when searching for new opportunities.
In this article, we will explore why employer brand matters to top tech talent and provide practical tips on how to build and enhance your organization’s employer brand.
Why Your Employer Brand Matters
When searching for the top tech professionals to join your team, you put a lot of time into creating a competitive compensation package to attract the best candidates. But are you paying attention to the perception and reputation of your company within your industry and across the web? You should.
Employer Brand Matters in Hiring
The baby-boomer generation (and yes, even the older end of Gen X) are retiring from the workforce, and the incoming generations have been raised on the internet and social media. Their perceptions of your company matter – and by establishing a compelling employer brand to attract top tech talent, you can position your business as the employer of choice.
When potential candidates view your company as reputable, innovative, and employee-centric, they are more likely to consider your organization as a desirable place to work and are more likely to recommend your company to former associates and friends.
Keep the Talent You Have
Once you’ve attracted talented tech professionals, your employer brand can enable you to retain them. A strong employer brand can help create a positive work environment, foster employee engagement, and increase employee loyalty.
When employees take pride in their association with your brand, they are more likely to stay and contribute to the growth of your business through good times and bad.
Building a Talent Pipeline
Using a compelling employer brand to attract top tech talent will build a talent pipeline that yields positive results. Passive candidates who may not be actively looking for a new job but are open to exciting opportunities will pay attention to your posting. Your brand can provide the opportunity to tap into a wider talent pool and stay ahead of the competition.
Strategies for Building an Employer Brand to Attract Top Tech Talent
Identify Your Company’s Unique Value Proposition
To create an employer brand to attract top tech talent, you must first identify and highlight your company’s unique value proposition. Meditate on what sets your organization apart from others. Why should tech professionals choose to work for your company?
To answer these questions, start by (1) examining your industry and (2) the type of tech opportunities available in that industry.
By tailoring your brand message to your industry, you are more likely to hire tech professionals with relevant domain knowledge and interests already in that industry. And leveraging your employer brand to attract top tech talent can move the right candidate to change industries for the opportunity to work for your company.
Additionally, emphasizing your expertise in specific tech domains will attract tech professionals who are passionate about those areas.
Now that you’ve identified your tech staffing business’s unique value proposition, it’s time to build an employer brand that resonates with tech professionals.
Develop a Compelling Employee Value Proposition
Your employee value proposition represents the unique benefits and advantages employees can expect by working for your business. Craft a compelling proposition for potential and existing employees, highlighting the opportunities for professional growth, training and development programs, work-life balance, and other perks that tech professionals value.
Leverage Social Media and Online Platforms
Tech professionals are especially likely to utilize all technology available when researching a potential employer. Therefore, using your employer brand to attract top tech talent requires a solid online presence.
Regularly share engaging content related to your industry, career development tips, and insights about your organization on social media, LinkedIn, and other industry-specific platforms. Actively participate in conversations, respond to queries, and showcase your company as a thought leader.
Encourage Employee Advocacy
Your current employees can be your greatest brand ambassadors. Encourage them to share their positive experiences working for your business on your company’s LinkedIn landing page, social media and other online platforms. Employee testimonials and success stories can go a long way in building credibility and trust among tech professionals and will result in an employer brand to attract top tech talent.
Offer Competitive Compensation and Benefits
Tech professionals are often motivated by competitive compensation and attractive benefits packages. Consider providing unique perks such as flexible working hours, remote work options, or personal and professional development opportunities.
Did you know? One of the perks of working with a technical staffing company to meet your need for IT professionals is that we have already done market research on the salaries and benefits tech workers are looking for. We can provide reliable recommendations based on your geographical area and industry trends.
Related: How a Technical Staffing Agency Can Help You Hire the Best Candidate
Foster a Positive Company Culture
Finally, creating an employer brand to attract top tech talent means keeping your current employees happy and engaged.
A positive employee experience and company culture is crucial for attracting and retaining tech talent. Create an collaborative and inclusive work environment where employees feel valued, supported, and empowered. Encourage innovation, provide opportunities for skill development, and recognize and reward employee achievements.
Utilize GTN’s Employer Brand to Attract Top Tech Talent to Your Company
GTN Technical Staffing is the trusted leader in technical staffing solutions globally. Our reputation for connecting the best talent to the best companies worldwide is incomparable. Whether you are a tech professional looking for a new career opportunity or are a business searching for top tech candidates and field services, we can help.
